It started spontaneously. I watched a documentary called “The Mona Lisa Curse” and it pissed me off so much that I created a blog (which doesn’t exist anymore) and named it Damien Hirst. The first image I put on that blog was an image of a glass jar in which I poured some orange looking drink. I put a computer cable in it as well and gave it some cool-sounding title, which I can’t remember anymore. A few days later someone commented on it. What puzzled me was that this person clearly thought this was a genuine artwork made by the famous British artist Damien Hirst. That made me think.
I see his art as a series of commercials to promote his brand. And I see that as an amazing artistic achievement, which makes me consider him the greatest contemporary artist. The thing is, he doesn’t even recognize this great achievement, so I thought it would make sense if I used it to make a point. I find it hilarious that he wants to be compared to classical masters, when he invented a kind of art that hadn’t existed before: art that becomes pointless as soon as you remove the price tag.